A Letter of Thanks From Our Founder
This season, as we gather with gratitude, I’m reminded that health and goodness are about more than what we put in our bodies. They’re about what we put out into the world. For me, that belief has guided Touchstone Essentials from the start.
From day one, we’ve built our company on the belief that true wellness goes beyond the individual. It should uplift others, strengthen communities, and honor the planet that sustains us. That idea isn’t a tagline for us, it’s a responsibility I, and our whole team, feels deeply.
That’s why this year feels especially meaningful. In 2025, Touchstone Essentials officially became a Certified B Corporation, joining a global movement of companies using business as a force for good. It’s recognition of what we’ve always been at heart: a group dedicated to balancing profit with a meaningful purpose. This milestone doesn’t change who we are, it simply affirms how we’ve always strived to contribute.
In the spirit of the holiday season, we made a promise to donate ten dollars from every sale on Black Friday to worthy causes. Tens of thousands of people showed up for big savings, and for a way to give back to those in need. Together, we are able to make a difference in the lives of people at home and around the world by supporting World Central Kitchen (WCK) and Wine to Water (WTW). Your trust makes this possible, and I never take that for granted.
It’s our sixth year supporting World Central Kitchen, an organization that is a lifeline for communities in crises across the globe. They show up in the hardest places, often at the hardest times, serving warm meals with dignity and compassion. With our donation of $100,000 this year, tens of thousands of people will receive a moment of nourishment, hope, and relief.
It’s also our second year supporting Wine to Water, a global nonprofit that supplies clean water to communities in need. Clean water changes everything, and our $50,000 donation to WTW will help make that possible for families around the world.
And we’re not stopping there. As part of our B Corp ethos, we’re continuing to raise the bar in how we support people and the planet. That means empowering families with natural detox, organic nutrition, and opportunities for growth. We do that while maintaining our commitment to supporting organic farmers, sustainable ingredients, and eco-friendly packaging. This is work we take seriously—and I am grateful to do it alongside a community that cares.
This Giving Tuesday, we’re celebrating not just what we’ve achieved, but what’s ahead. Every choice you make, every purchase, every share, every moment of goodness helps amplify our mission to create a healthier tomorrow for everyone.
So, from my heart to yours, thank you for believing in being a force for good. Your belief in this mission means more than you know. Because of you, we’re able to support causes that bring health, hope, and healing when it matters most. Together, we’re building something bigger than ourselves.
With Gratitude,
Eddie Stone, Founder & CEO
Touchstone Essentials
If you’d like to contribute directly to our charity partners, you can make a donation to World Central Kitchen here and to Wine to Water at their website here.
